GBO, part of the Lottomatica Group, to deliver Infront Bettor portfolio to Italian audience

Three-year agreement with GBO - Italy’s largest bookmaker - to bring broad betting offering to top gaming platform

Zug, Switzerland - Infront Bettor, the betting-focused division of Infront, has successfully secured a three-year agreement with GBO, Italy’s largest betting holding and the umbrella brand of Goldbet, Better and Betflag. The deal means bettors will now have access to Infront’s full portfolio of over 11,000 events from more than 40 rightsholders.

GBO’s partnership, which began in March, includes access to the Italian third tier Lega Pro matches, building on its existing offering. The property consists of over 1,200 matches featuring 60 teams from all 20 regions. This makes it one of the world’s biggest leagues and enables bettors using GBO’s platforms access to a broad range of gaming opportunities.

It will also cover all International Tennis Federation (ITF) events from 2025, with over 58,000 tennis matches made available from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup by Gainbridge and the Davis Cup. This is on top of coverage from Coupe de France and Ligue 1 Uber Eats for the 2024/25 season.

Paolo Manzo, Sportsbook Director Betting & Digital , said: “New live streaming has arrived on the goldbet.it, better.it and betflag.it sportsbook. We continuously focus on enhancing the customer experience and Infront Bettor portfolio is a powerful offer, helping us enhancing the quality of streaming and the completeness of betting, offering a more entertaining and more valuable service to our customers.

Chris Catling, Head of Infront Bettor said: "Our agreement with GBO signifies a commitment to delivering the best betting experiences to audiences across the world. This deal brings some of the world’s top events to GBO’s platform and we are positive that bettors in Italy will benefit from access to our high-quality streaming and data offering.”

Infront Bettor is part of the Group's Media, Betting and Technology unit led by Amikam Kranz as Senior Vice President. This combination of Infront’s media rights business with betting and technology provides more holistic commercial opportunities to rightsholders and innovative technology solutions to the betting industry.